As a small photography business owner, I sometimes feel that I’m spending far too much time trying to manage my day-to-day business operations and less of my time actually taking photographs.
Light Blue Software Ltd, a British company startup from 2008, feel they have the answer to mine and many other business owners’ requirements, with the latest version of their Photography Business software; Light Blue.
Light Blue is at its core a database package along with a Getting Things Done system. It has been built from the ground up for use by Photographers to help them track the vast amounts of information that they collect for every shoot and business function, break it down into tasks and to set deadlines for everything. On top of all of this, Light Blue will handle all of the paperwork associated with shoots – generating anything from emails to invoices.
Where Light Blue differs from other databases, is that it has been built by professionals who understand what it takes to run a photography business. This makes Light Blue something of a Bespoke package. Where such platforms like Sage or database packages like File Maker fall apart is that a photographer doesn’t need most of what these packages can offer. Most importantly in the case of File Maker, you still have to build the database structure yourself prior to entering any data. These would be classed as ‘off-the-shelf’ products.
Part of what makes Light Blue so powerful is the ability to use the in-built workflows to help manage your day-to-day, but to also build your own workflows to perfectly manage how YOU want to work. This is important because a piece of software should never tell you how to work. You tell it how you work and it should match you.